Hiring Tactics for Therapy Clinics (1)
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[00:00:00] As a small business owner, you can't hire like These bigger companies hire, you know what I mean? My name is Wong I'm an occupational therapist and certified hand therapist and over 10 years ago I started my therapy clinic and over five years ago I started hand therapy secrets Which is just my online platform where I have courses and trainings and things like that to help Therapists develop more choices in their career.
So as a small therapy clinic, I'm always looking to hire I've got front desk manager marketing assistant and of course most importantly therapists And so one of the things that I see a lot of times are people asking about hiring now when I first got started Some therapy friends of mine would be like, oh you just ask your friends.
Like hey, do you know somebody? Unfortunately, it's not consistent enough. Oh my god It's like sicker. That's on here. Let me take that off. So, sorry, I got distracted. Um, but they would just say, Hey, you know, yeah, just ask your therapy friends. And so, you know, my, my friend who [00:01:00] is, who, um, has her own therapy clinic, she was like, well, I always got my coverage, my per diems, um, from just knowing the therapist in the community and asking them to, you know, come cover for me when I was out of town.
That only works if you're one well connected with the community and two they want to freaking work for you covering here and there So I live in Miami and everyone is she everyone I knew that was more closely knit We're in Fort Lauderdale and all the therapists there who does any kind of coverage?
Weren't willing to drive over an hour to come cover at my clinic So I had to figure out something else and then the people that I knew in Miami Nobody was looking to do any kind of coverage, right? So, uh, the people who were willing to do any kind of coverage didn't have any skills, which was such a problem for me because I was treating like complex cases, wound care, splint needs, things like that.
And if the therapist didn't have those skills that I needed, it was really hard to find coverage. And [00:02:00] then, um, So that's a therapist position and then the front desk position was like, oh, yeah. Well, I hired my best friend. So one therapist She hired her best friend. Well, my best friend, you know, no one I knew wanted to work for me, right?
Um, I don't know if that speaks ill of me, but whatever, they all had jobs. They weren't looking for this part time gig, you know, um, they weren't looking for a minimum wage, you know, which was what I could offer at that time. Um, you know, uh, one had her, her family working for her. My parents have their own business and they barely speak English and they don't speak Spanish and I need someone who's bilingual.
So, you know, I would use, I used to try to run my ads the way like the big companies would run their ads. They would just post it in like a gazillion places and just let them run, right? Because I had a whole HR team following up with them. I didn't have that. I don't have that. And I'm assuming If you own your own [00:03:00] small therapy clinic, you don't have that either.
So we, as small therapy business owners, we just have to do our hiring just a little bit differently in order to find the people who we're looking for. So what I did before when I first started was I would post an ad, I would post an ad and I would put money behind it, right? So I would go on, uh, was it Indeed?
And put a little bit of money behind it. Here's the thing where I feel like I went wrong. My posting was very generic and it wasn't, it didn't have everything I was looking for. Partly because I didn't know what I was looking for. So I'm like, you know, front desk, I don't know. Front desk admin, you know, take phone calls, make phone calls.
schedule people, people out and it attracted so many of the wrong people to come calling. And [00:04:00] I used to waste so much time because I used to look through these people's resumes as if they gave a shit to work for my clinic. And I would call them and then I would be like, Oh, uh, you know, I'm calling you because you think you have a job that they want.
No, bitch. They don't. They don't want your. Stank ass job, right? They'd be like who where where's this place? And I would tell them they're like, oh, no, I don't want that's too far click I mean that was the people I was drawing in right that was the people I was drawing in So big companies do that, but you're a small company.
I'm a small company I don't have that kind of time to waste right? I don't have that kind of money That I want to waste. So what do you need to do? There's two things that I've done in the last 10 years that has really helped me. First of all, first and foremost, Please start the hiring process before you're [00:05:00] desperate.
I can't tell you the minute you start feeling desperate. You just make You don't make the best decisions. Right? So the minute you start feeling really desperate like oh my god I have to have this person. I have to need this person. Then what happens you end up getting in bed with the wrong person Don't you right you end up wasting a lot of time wasting a lot of money and they still not doing the job You need them to do am I still talking about this job offer?
Anyway, so don't be desperate You want to so that's one concept to consider the other concept to consider is like plan to hire fast, but fire faster. So, um, I used to waste so much time and energy giving to people who weren't in the right position, not because they weren't good people. It's just they couldn't do the job I needed them to do.
But also I don't want to be the bad guy. Right. I didn't want to be the one that fired people and I didn't want them to think ill of me You know, I didn't want them to [00:06:00] think that I am doing something wrong But truth be told you waste a lot of money and a lot of time and a lot of energy when you keep the wrong people on your team So that's the second concept I want to you know, bring to your attention It's just like think about you know hiring fast So, you know, pretty much if within two weeks, like it's not looking like it's working out, we're going to have to break up.
Right. I'm very respectful for it. But, you know, I tell them ahead of time. So it's not a surprise. So I always tell my staff, if you ever get fired from me, you shouldn't be surprised. It's coming. Right. So, um, and it's not just just be me. It's just also give them an opportunity to, to find something else that they really need.
could be successful with, right? So, um, there's two parts to hiring. You have an organic part and then you have the paid part. Now just know that you have to, you have to [00:07:00] pay like, dear Lord, sometimes I see these posts on, in these Facebook groups, y'all people, business owners, you don't want to fricking pay for shit.
It takes money to make money. And you don't just be like, Oh, like I don't want to pay for shit and then just make all this money. for you. There's a cost to doing business. And one of those costs is spending for ads to hire the right people onto your team. So, um, from a paid perspective, I write my ads very specifically.
I have a very good process, um, that I set everything up through so that It goes through the system and processes, so I don't have to waste a lot of my time. There's a lot of automation to it, um, with a personal touchpoint. I go into a lot of detail inside my OT Business Corner program with it, uh, to help you with that.
So, get specific, create that systems and process. But, yeah, consider having to [00:08:00] pay for it. So, um, what I have found that has worked for me is Indeed. Indeed has really worked for me from, um, all of my positions, front desk position, manager position, um, marketing assistant position, and therapy position. I have also tried other online, like, um, you know, job platforms.
I've used LinkedIn, uh, LinkedIn is extremely expensive, um, but it, it can be really good depending on the kind of position that you're, you're looking to hire for. To be honest, I, it did not really help me for my OT positions. Um, it helped me with my marketing assistant position, but I think some people find it like if you're looking at a higher level position, uh, like maybe a manager position that could be really good.
Um, if there's other platforms you can use, I can just only share with you the one that I use because I can share about, [00:09:00] I know about that. Indeed has always worked for me and, um, I like using it. It's really simple. So, um, You know, it is, it is expensive. You could, you could spend, I mean, you can spend up to like 500 a month, just like posting for ads, you know, to, to hire for your position.
Um, so yeah, just consider, you know, it's, it's going to cost you a little bit of money in order to find the right person, but when you find the right person, they'll help you make money too. So you'll be able to recoup that cost. And it's okay to make mistakes. I've made so many hiring mistakes, which is I think what has built my confidence and it's built up my skills around hiring.
So now I, um, you know, I, I hire faster and fire faster and waste less time and money. So, and I've paid for my coaching programs to help me to figure all that stuff out. And, um, So yeah, you can, you can either figure it out on your own or get into a program that's going to be able to help you do that, right?
So that's a [00:10:00] paid perspective. From an organic perspective, um, the same ads that you take, You can also post organically. Uh, you don't have to necessarily be as detailed, but organically you can post it. You can have that on your website so you're constantly hiring all the time. And then, I think that's really important to be very consistent on social media.
So, from a therapy perspective, I've been very consistent on posting on social media for the last over eight years. So, my first two years in business, I was like posting here and there, posting whenever I felt like it, posting when I had a lot of shit. And it just doesn't work. Um, you have to be really consistent when it comes to social media.
And you should really take, um, You really should take, um, a lot of time to, to use those social media platforms because it's free. It's free to use, it's just time consuming. [00:11:00] So you have to develop, like, a system process so that it can take less of your time, but it works really well. So just get really consistent, even if you can't do it all the time.
So I post, like, probably twice a day, twice a day, every day. Um, on my program site and once a day on my client side, but I post constantly and I post across my platforms. Um, but having that consistency has really, um, attracted the right people into my business, especially therapists, because therapists look at other therapists and seeing like, Oh, how can I learn from them?
What are they doing? And so if they like what you're putting out, they're more likely to be gravitated. to work with you, you know, like, Oh, if I want to get into hand therapy, who would I want to work with? Who, who do I think will mentor me? Well, if they, they look at myself, they know I'm going to mentor them.
So I'm just attracting someone who's strong willed. You know who has the ability to think and wants to think better than [00:12:00] you know, they you know, I have high standards I have high standards for myself. I don't have high standards for other people I have high standards for myself, but because I have high standards for myself and they have high standards for themselves They want to be in the same room with someone who has high standards So they can improve, right?
So by me organically, you know, posting on social media, I'm able to attract the right people into my business. Um, from a therapist perspective, actually, my new admin has been a really great cause she wants to be a therapist. She says she wants to be physical therapist. I'm not going to hold it against her.
Um, she can be a physical therapist as she wants to be. Hopefully she'll be a really great physical therapist one day because she's been working in my clinic and she knows she's learning so much and she's got a really great attitude. Um, my, my, um, how do you call it? My manager, she's attracted, like she started seeing some of my stuff on social media.
So when they, when they go and they, [00:13:00] um, interview for you, they're going to look at your social media channel. Or they should be looking at your social media channel. I test. This is one of the questions I ask. You know, what do you know about my business? What do you know about me? I put my shit out there on social media.
If you're coming in, you're blind, you don't know nothing about me. You don't know how I work. You don't know, like, how I'm fired up, like, all the fucking time. Like, it's gonna be a problem, right? If you don't like that, if you don't want that. So I put my shit out there. And if people want to work with me, they are attracted to that.
You know. Hopefully and hopefully I'm attracting the right people. My marketing assistant's fantastic, you know her and I but hence when we first started She was gonna quit. I was gonna fire her. We joke about it to this day. But here we are. She's still with me She edits these videos Um, so yeah, so You know you if you want to hire you have to think about like Both [00:14:00] aspects of it you some of it's paid some it's time, right?
Either way it takes time and money to grow a business and if you're a small business you're looking to grow Hiring is one of the aspects that it's gonna be really key to helping you get that financial freedom that time freedom and all the lovely things That you want from your business Just gotta put the fucking worker in.
So, uh, let me know if this video helped you. If it's, if you're thinking about hiring, like this video, subscribe, leave me a comment. I love these little comments. Um. You can leave comments. You can have questions. You can give me some feedback. I'm totally open to that. Um, but when you do that, that really helps to show my videos to other people that helps me to know what else you're looking for.
And if these kinds of videos are helpful, because then that gives me guidance to create more of them for you. So let me know if you want to work with me personally, the links are below. Thanks. Talk to you soon. Bye.
